White Label Pictures Express
Case Studies
White Label Pictures isn’t just a Hollywood production company; we are cultural curators and connection architects. We thrive on enhancing experiences and building communities. Our work creates vibrant narratives that bridge gaps between individuals and neighborhoods, fostering belonging and shared identity. We celebrate creativity, diversity, and the profound impact of the arts on our collective spirit.
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Join us in harnessing the power of storytelling to unite communities and enrich lives.
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- Matt
Founder | Executive Producer
You're Ready for Primetime!
Non-Profit
California Arts Council | MyCreativeCA Campaign
The mission of the California Arts Council is to strengthen arts, culture, and creative expression as the tools to cultivate a better California for all.
The Actors’ Gang Prison Project with Tim Robbins
Destiny Arts
Campaign: MyCreativeCA
Overview: A public will campaign for the California Arts Council featuring 7 mini documentaries, social media images, graphics and publicity materials.
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The Goal: To increase support for arts funding in the state of California.
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The Results:
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A $10.8 million dollar increase in California state funds for arts nonprofits.
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Over 200,000 views on Facebook and YouTube (a 2200% increase from previous videos).
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Screened at a White House Criminal Justice Reform Panel.
Community Veteran Justice Project | Success Stories
The Community Veteran Justice Project (CVJP) is dedicated to ensuring current and former military service members receive the information, support, and services they need to use California's Veteran Statutes to improve their lives.
CVJP Success Stories featuring Robb
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Overview: A public campaign for the Community Veteran Justice featuring 5 mini documentaries, social media content and graphics.
The Cesar Chavez Foundation | 50th Anniversary Tribute
The Cesar Chavez Foundation's mission is to carry on Cesar’s life’s work of uplifting the lives of Latinos and working families by inspiring and transforming communities through social enterprises that address essential human, cultural and community needs.
Tribute Video for the 50th Anniversary Cesar Chavez Legacy Awards
Girl Scouts of Greater Los Angeles | #ToGetHerThere
Over the years, we've produced several videos for the Girl Scouts of Greater Los Angeles, including sizzle videos, recaps of their fundraising events, and gala videos that set the mood and help increase revenue at their biggest events, assisting them in advancing their mission.
ToGetHerThere Luncheon Sizzle
Pikes Peak Metropolitan Community Church
Pikes Peak MCC has partnered with White Label Pictures to transform their digital outreach, focusing on volunteer engagement, seamless communication and increasing online donations.
Audio Preview from Aug 2024 Newsletter Outreach
Goals: Increase community involvement, streamline church operations and strengthen digital outreach.
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Results:
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Complete website redesign and newsletter style overhaul.
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Consolidated branding approach and standardized design elements.
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Implementation of a customized Church Management System (ChMS) and dedicated real-person account manager.
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Record increases in site traffic, weekly livestream viewership, and community participation.
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Development of a new social media strategy.
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Enhancements in web security and overall digital infrastructure.
Wild Manes by JAKKS Pacific
Ride into Wild Manes™, a whimsical world full of girls’ favorite things – food, friends, flair and fun. These adventure-loving horses are the center of Mane Lane with their colorful manes, shops-on-wheels and signature styles. Be part of their friendship and wild adventures this Summer 2024 with the launch of the Wild Manes™ animation series and Roblox™ game!
Campaign: Introducing Wild Manes™
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Overview: Meet Wild Manes™, a group of horse besties doing real-kid things in a horse-filled world. With Wild Manes™, the endless days are full of sweet treats, chilling with friends, and doing what you love. Find the filly that speaks to you!
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The Goal: The goal was to create suite of videos capturing the joy and friendship of the Wild Manes™ horse besties. Each video will show them enjoying treats and fun activities together, inspiring viewers to connect with their favorite filly. We’ve completed the "Introduction" video and a series for each character and their accessories.
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The Results: ​Select videos were featured on JAKKS Pacific's social media channels, while others were utilized for B2B marketing efforts.
JCPenney
J. C. Penney Company, Inc., one of the nation’s largest apparel and home furnishing retailers, is dedicated to fitting the diversity of America with unparalleled style, quality and value. Across approximately 664 stores and at jcpenney.com, customers will discover a broad assortment of national, private and exclusive brands to fit all shapes, sizes, colors and wallets.
Diane #JustGotJingled​
Brandon #JustGotJingled​
Campaign: #JustGotJingled
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Overview: JCPenney was looking for videos to show how people spread joy and giving during the holiday season.
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The Goal: Create a suite of warm and touching 15-second videos that show real moments of giving and the joy it brings, featuring real people and genuine interactions that inspire viewers to take the #JustGotJingled challenge.
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The Results:​
The videos were featured on JCPenney's Instagram, Facebook, Twitter, YouTube.​
Neutrogena
Neutrogena is dedicated to developing safe, healthy skin care with a passion for making safe and healthy products for people and the planet.
Dia De Los Meutes
Campaign: #facelove
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Overview: Neutrogena was looking for a campaign of social videos to reinforce the efficacy and superiority of their Makeup Remover Wipes.
Goal: Create five clean, fresh, and fun 15-second videos that communicate the superiority of Neutrogena Makeup Remover Wipes through their efficacy.
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The Results:​
The videos were featured on Neutrogena's Instagram, Facebook, Twitter, YouTube.​ Each video was accompanied by three stills from the shoot that were also used on socials.
EY Women. Fast Forward.
Women. Fast forward is the EY global platform that engages our people, our clients and our communities to advance gender equality.
Inspire
Empower
Connect
Overview: EY planned a speaker series to promote women in business, wanting to create videos that would amplify the reach of their messaging. Rather than just filming the event, interviews were incorporated with the speakers and guests. The videos were split up into three different themes that represented the day.
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The Goal: To inspire women to connect with each other as part of the EY Women, Fast Forward initiative.
Results:
These videos were used internally.
Brentwood School | Capital Campaign
Brentwood School is one of LA's top independent, coed K-12 day schools.
Brentwood, even better Feature
Campaign: Brentwood, even better
Overview: Capital campaigns are fundraising efforts to pay for capital projects that create substantial, extraordinary physical improvements to the school or strengthen its endowment.
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The Goal: The Brentwood School community tackled the monumental task of launching and funding an unprecedented capital campaign, Brentwood, even better, to make the first phase of the school's plan a reality.
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The Results:​
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A new Middle School.
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An Upper School Eagles Center.
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The Lower School Saltair Building.
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$10 million added to the school's endowment.
Cinestar Pictures | My Family Recipe
Food has always been an important part of the Saldana family story. In this new series the they're sharing thier family stories and recipes and inviting our friends to do the same. In each episode of My Family Recipe you're invited to share a favorite family recipe along with the story behind it.
Quinoa Stir Fry with Zoe Saldana
Yolanda's Tres Leches by Ramses Jimenez (FTWD)
Overview: My Family Recipe was part of a collaboration with the Saldana sisters (Cinestar Pictures) to create a YouTube channel that empowers women, strategically introducing fresh talent, enriching the creative landscape and fostering a seamless integration with their existing crews.
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Goal: To increase video views and subscribers.
Results:
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Tripled subscriber growth rate.
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Tripled average number of views per video.
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Increased production value while decreasing cost per video through more efficient scheduling.
Lenovo | Tips, Tricks & Hacks
Lenovo loves lifehacks and smart ways to get ahead. As a global leader in the PC and consumer electronics space, Lenovo works tirelessly to innovate and inspire its consumers.
How-To Take A Screenshot
How-To Connect Monitors & Set Screen Resolution
Overview: Lenovo needed simple and straightforward training videos to help users through some of the most common technical problems. Enlisting the help of yoga teachers, dancers, artists, comedians, editors, musicians and more, pain points were presented and solved in a way that even the most computer challenged person could understand.
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Goal: The goal of this project is to create a suite of 6 engaging, educational and informative How-To Video (each up to 90 seconds in length).
Results:
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Over 520,000 views on YouTube.
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The videos were so successful that Lenovo ordered an additional set of videos in the series.
Pantene
Pantene is a Swiss former-American brand of hair care products owned by Procter & Gamble. The product line was first originally introduced in Europe in 1945 by Hoffmann-La Roche of Switzerland, which branded the name based on panthenol as a shampoo ingredient.
Braided Ponytail Hairstyle with Vivian Vo Farmer
Frizzy Hair Tips and Makeover with ItsMyRayeRaye
Overview: Pantene joined forces with content creators Vivian Vo Farmer to craft a celebrity-inspired look and Raye Boyce from ItsMyRayeRaye, who skillfully tackled a hairmergency. The videos garnered immense success, prompting Pantene to order additional sets of the series.
P&G Everyday
On P&G Everyday, Moms can poke around five P&G Everyday key categories: Food, Family Life, Home & Garden, Health & Wellbeing, and Beauty – and make super moms super-er!
Frame Tips & Ideas with Timree
Organize Your Garden Tools with Timree
Create Custom Wrapping Paper with Timree
Overview: P&G Everyday aims to create a #1 one stop shop for all things Mom to help make your life easier, give you more ways to save, and keep you smiling everyday.
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Goal: The goal of this project is to create 30 - 90 second fun and emotionally resonant videos that raise awareness about P&G Everyday, capturing tips, inspiration, recipes, and stories that drive Moms to each of the ever-changing, uber-helpful, lifestyle categories on P&G Everyday.
Results: The videos were featured on P&G social channels and in digital pre-roll advertising.
